Sep 6, 2020
Reviews — you’d much rather live without them than have them determine the success of your business. But what can you do — people like them for many reasons. It all boils down, however, that reviews smooth out the decision-making that goes into shopping. Plus, it’s a form of social proof, and that’s important because nine… Continue reading How Do You Respond to Negative Reviews?
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Jun 23, 2020
Instagram started as a social network whose focus was on visual story-telling — sharing photos in short. This proved to be a good strategy for the social network because it was able to quickly catch the attention of regular users and businesses alike. Soon enough, the features Instagram started implementing started influencing its audience —… Continue reading How Instagram Changed the Way We Shop
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Aug 12, 2019
Content is all the rage among digital marketers. We know that from the fact that we’ve seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures. However, to truly understand what works… Continue reading Why a Video Marketing Strategy Will Skyrocket Your Business
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Jul 20, 2019
TermsSEO (Search Engine Optimisation)PPC (Paid Per Click) Among the many tools and techniques digital marketers and advertisers have on their tool belts, search engine optimisation and pay-per-click advertising are two that get a lot of use. Paid search and organic search are in a group of select few digital marketing techniques that amount for a… Continue reading SEO vs PPC: Which is better?
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May 25, 2019
Digital transformation isn’t easy. No business transformation is, but going digital is even more difficult. Some surveys indicate that digital transformations have significantly lower success rates than regular business transformations. And at 12%, regular business transformation success rates should be easier to beat. But still, digital transformation is a popular topic, and businesses are resolute to see… Continue reading What Is Digital Transformation?
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Apr 21, 2019
The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what they would want in return, was also paramount. In the world before… Continue reading Business Dashboards – How It Helps You Visualise Better
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Feb 24, 2019
It’s still not safe to say that we are, as a species, completely taken by social media, but we’re surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want… Continue reading Social Media Marketing and Management – Why Your Business Should Use It
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Oct 16, 2018
In today’s digital world, a website is a must-have for any business. It’s a platform that allows you to highlight your products or services, connect with your customers, and drive revenue. However, creating a website is not just about having a presence on the web; it’s about creating a user-friendly experience that attracts and retains… Continue reading Choosing The Right Web host For The Best User Experience and SEO
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