Why every business requires a website
Oct 26, 2017
Customers today are empowered, meaning they can easily find information online through searches, social media, reviews, and videos. An online presence is essential regardless of any industry you are in. Having a website is particularly the most important platform to have and there are reasons for this.
Here are the main reasons why.
- Makes your business look professional
Customers purchase from businesses they trust. 84% of customers believe a business with a website is more credible than social media pages by themselves (Source: Verisign Blog).
- Build trust and credibility with your customers. Website Design Matters
A website or lack of affects how customers feel about your business especially when it’s their first time. The statistics show:
- 94% of first impressions relates to your web design
- 75% credibility comes from design
- 89% shop with a competitor after poor user experience
Source: WebFX – Website Statistics: 10 Critical Stats to Know for Web Design
Through a website, you can clearly define your business, its values, products, and services, to give you better a chance of customers buying from you. Without a website, it becomes hard for customers to find reliable information about your business.
- Display your Product and Services
The main reason is the showcase of your product and services. Customers have a choice of calling, visiting instore or searching online. Online searches are the most favorable with 97% of people learning about a local business than anywhere else (Source: HubSpot). Having a website gives you a better chance for customers to find your products and services. Period.
- Grow your Business and provide better Customer Service
As 97% of potential customers are learning about a local business online, this gives your business an opportunity to present your business and grow. Website help you generate leads that will eventually turn into sales.
Having a website gives customers a convenient method of contacting you. This means your customers will be encouraged to contact you. Rather than calling, they can contact via email or leave a message on the website contact form as miss calls normally lead to unhappy customers. Calls can also use your staff resources where they could focus on other important aspects of the business. When calls are reduced, this will lead to better productivity within your business.
If your business is not on the internet, then your business will be out of businessBill Gates
- Elevate your business with Digital Marketing
Digital Marketing is proven to provide a positive return on investment (ROI) and measurable. A website opens up marketing opportunites such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing) and email marketing. Digital Marketing are known to be far more effective than conventional advertising such as TV, radio and newspaper.
- Help display your positive customer reviews and testimonials prominently
Customers rely on other customers’ experience to help them with their purchasing decision process. Positive reviews indicate the business is trustworthy, and they provide good products and services. As they look through your website for information, the review section will complement your website and help in the persuasion process.
- A website is now easy to manage
Most websites are now built on content management systems (CMS) such as WordPress. In the background, it has a built-in editor, much like Microsoft Word where you can easily add text, photos, and videos yourself.
- Online Shopping
9 million Australian households have shopped online in 2020. eCommerce growth has grown 57% year on year. Source (Australian Post). It’s a no brainer so if you sell offline, take the opportunity to sell online and extensively extend your market reach.
- Learn about your customers. Personalised Customer Service is key
Having a website better helps you understand your customer audience and their wants. You will be able to analyse your customer behaviour on your website, look at your customers’ demographics from your traffic sources. With these insights, you can better improve on your website user experience and provide better products or services.