Why Data Backup is so important for your Business

Jan 10, 2020

Here’s a fun little fact you’ve probably never heard: Australians spend 800 thousand hours per day looking for lost things. In total, Aussie households spend $1.2 billion every year replacing lost things. That’s a lot of money that goes towards buying new TV remotes, shoes, glasses, phones, wallets and purses. But those are just the households… Continue reading Why Data Backup is so important for your Business

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Local SEO tips to improve your search rankings

Nov 16, 2019

We’ve known for a while now that even the local brick-and-mortar businesses need to get good at the whole search engine optimisation game. The need really is self-evident, and it’s been tested and repeated more times than anyone would care to count. But it’s still very important to understand it. If you’re someone who is… Continue reading Local SEO tips to improve your search rankings

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Why a Video Marketing Strategy Will Skyrocket Your Business

Aug 12, 2019

Content is all the rage among digital marketers. We know that from the fact that we’ve seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures. However, to truly understand what… Continue reading Why a Video Marketing Strategy Will Skyrocket Your Business

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SEO vs PPC: Which is better?

Jul 20, 2019

TermsSEO (Search Engine Optimisation)PPC (Paid Per Click) Among the many tools and techniques digital marketers and advertisers have on their tool belts, search engine optimisation and pay-per-click advertising are two that get a lot of use. Paid search and organic search are in a group of select few digital marketing techniques that amount for a… Continue reading SEO vs PPC: Which is better?

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What Is Digital Transformation?

May 25, 2019

Digital transformation isn’t easy. No business transformation is, but it seems that going digital is even more difficult. Some surveys indicate that digital transformations have significantly lower success rates than regular business transformations. And at 12%, regular business transformation success rates should be easier to beat. But still, digital transformation seems to be a popular topic, and… Continue reading What Is Digital Transformation?

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