Benefits of a professional email address
Nov 27, 2017
Email is one of the most important communication tools for businesses today, and having a professional email address is essential for success. A professional email address leaves a first impression that a customer or partner will have of your business, so it’s important to make sure it’s a good one.
Many business owners want to keep their expenses low by opting for free email services such as hotmail.com, gmail.com or their Internet Service Provider email service. They’ll either select for their name, johnsmith6743@iinet.net.au or their business name, bestpaints@gmail.com.
So why should you bother with a professional email address?
Here are the reasons why:
Create a Professional Image
A professional email address can help create a positive image for your business. Your domain name is the identity of your business and puts it in the forefront of your customers or suppliers and shows that you take your business seriously.
If you have a “funny” email address, this may not come across as professional, and it may even hinder your reputation.
Every time you send your email, you are promoting your brand. It indicates that your business is professional and established.
Professional Email Addresses are Easy to Remember
How hard is it to remember a generic email address? Many customers can’t. Imagine the email address johnsmith5345345@iinet.net.au or john.smith@bestpaints.com.au. The second one is easier to remember, right? Make your professional email memorable.
Enhances Customer Service
Having a professional email address can also help you to better serve your customers. A business email address is often used for communication between businesses, customers, and partners, so it’s important to make sure that it’s easy for others to find and contact you.
Customers can easily find your email address and send you a message, and you can respond to their concerns quickly.
Having a professional email address also allows you to better organise your communications with customers and partners.
Reduce the Risk of your Email being marked as Spam
Free email addresses are frequently being used by spammers. Most spam filters often mark free email addresses as spam. So having a professional email address reduces the risk of your emails being rejected or marked as spam.
Improves Security
If you’re using your personal email address for business communication, it may put your personal information at risk. By using a professional email address, you can protect your personal information.
A business email address is often more secure, and it’s easier for you to protect your personal information. When you link your domain to email services like Microsoft Office 365 or Google G-Suite, their inbuilt email security is the best in the industry.
By using a professional email address, you can better protect your information and reduce the risk of identity theft. Having a professional email address also helps reduce the risk of online phishing attacks.
Email Marketing & Newsletters
Further adding to free/personal emails being marked as spam, businesses are using email marketing to drive more sales. If your email is not getting the coverage because it’s ending up in spam filters, then it’s just wasting your efforts and time.
Adds Credibility and Trust
A professional email address shows that your business is credible and reliable. Businesses often use a business email address to collect information from customers, so it’s important to have a reliable and credible email address.
Having a professional email address shows that you are a trustworthy business partner and that you are committed to your business.
Increases Brand Recognition
Having a professional email address can help you increase brand recognition. A business email address is often used to promote a company or product, so having a professional email address can further help you to promote your brand and products.
A business email address is often included in advertisements and promotional campaigns, which can help to increase brand recognition. If you’re looking to promote your products or services, having a professional email address will help to increase your brand recognition.
Separate emails for different departments
You can create multiple emails under the same domain and separate them under different department or names. For example, sales@mybusiness.com, support@mybusiness.com or john@mybusiness.com. Makes it easier for customers and suppliers to communicate with the right people.
Tips for using a professional email address
When deciding what type of professional email address to use, it’s important to think about your business and its goals. If you’re just starting out, you may want to keep it simple and use your own name as your email address. Having a simple and personal email address is a great way to start building your brand.
If you have been in business for a while, or if you’re looking to expand, you may want to consider having a branded email address. A branded email address allows you to associate your business with your email address.
If you’re unsure about what type of email address to use, it’s best to consult with a marketing expert or someone from your IT team. They can help you to decide what type of email address would be best for your business.
Conclusion
A professional email address is an important aspect of any business. It can help to create a positive image for your business, and it can also enhance customer service and brand recognition.
Having a professional email address can also help to improve security, and it can help you to better organise your communications with partners and customers.
