Sep 6, 2020
Reviews — you’d much rather live without them than have them determine the success of your business. But what can you do — people like them for many reasons. It all boils down, however, that reviews smooth out the decision-making that goes into shopping. Plus, it’s a form of social proof, and that’s important because nine… Continue reading How Do You Respond to Negative Reviews?
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Jun 23, 2020
Instagram started as a social network whose focus was on visual story-telling — sharing photos in short. This proved to be a good strategy for the social network because it was able to quickly catch the attention of regular users and businesses alike. Soon enough, the features Instagram started implementing started influencing its audience —… Continue reading How Instagram Changed the Way We Shop
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May 24, 2020
Working remotely has been a growing trend around the world over the past couple of decades. Studies show that up to 52% of workers did their job remotely at least once a week in 2018. In some counties — Australia, for example — over two-thirds of the workforce spent at least one day a week working away from their… Continue reading Best Practices and Security Tips for Working Remotely
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Feb 12, 2020
If there’s one piece of advice for budding photographs you’ll keep coming across over and over again, it has to be the one about how lenses matter more than camera bodies. The logic is simple — no matter how good the camera’s sensor is, it’s the lens that gets the light to that sensor. You… Continue reading Prime Lens vs Zoom Lens – Which One Is Better?
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Jan 10, 2020
Here’s a fun little fact you’ve probably never heard: Australians spend 800 thousand hours per day looking for lost things. In total, Aussie households spend $1.2 billion every year replacing lost things. That’s a lot of money that goes towards buying new TV remotes, shoes, glasses, phones, wallets and purses. But those are just the households… Continue reading Why Data Backup is so important for your Business
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Nov 16, 2019
We’ve known for a while now that even the local brick-and-mortar businesses need to get good at the whole search engine optimisation game. The need really is self-evident, and it’s been tested and repeated more times than anyone would care to count. But it’s still very important to understand it. If you’re someone who is… Continue reading Local SEO tips to improve your search rankings
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Oct 5, 2019
As more and more aspects of our lives happen in the digital part of an ever-connected world, it becomes increasingly harder to say “no” to being online. In fact, the inability to connect could leave some of us with a sense of unease. So much so that we now use terms such as FOBO, an acronym… Continue reading Staying Safe Using Public Wi-Fi
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Aug 12, 2019
Content is all the rage among digital marketers. We know that from the fact that we’ve seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures. However, to truly understand what… Continue reading Why a Video Marketing Strategy Will Skyrocket Your Business
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Jul 20, 2019
TermsSEO (Search Engine Optimisation)PPC (Paid Per Click) Among the many tools and techniques digital marketers and advertisers have on their tool belts, search engine optimisation and pay-per-click advertising are two that get a lot of use. Paid search and organic search are in a group of select few digital marketing techniques that amount for a… Continue reading SEO vs PPC: Which is better?
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May 25, 2019
Digital transformation isn’t easy. No business transformation is, but it seems that going digital is even more difficult. Some surveys indicate that digital transformations have significantly lower success rates than regular business transformations. And at 12%, regular business transformation success rates should be easier to beat. But still, digital transformation seems to be a popular topic, and… Continue reading What Is Digital Transformation?
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