Video's is the most engaging content format and is driving more traffic on the internet. This is why businesses will benefit the use of small videos to showcase their branding, products and services. With the rise of Youtube, Snapchat, Instragram TV, Facebook and many more, video's are more distributed that ever for a good reason.
Here are the reasons why:
- Attention and Engagement: Keeps users engaged meaning they'll stay longer on your website. People are more inclined to watch a video than reading.
- Improved Search Engine Optimisation: As videos drives more engagement, website traffic and user experience, this all leads to extra SEO "juice" to your rankings.
- Video has Wider Reach: Video's is already over half of the global internet traffic. Therefore you have a greater audience.
- Educating and Informing: It's a powerful story telling and educating tool. The content is quick, easily digested and rich.
- Creates Trust: By using interviews and testimonials, it creates a personal touch where people can relate to. Good experiences and happy customers build trust in your brand.
- Create a emotional connection: Video's creates a better emotional connection because they can see and experience the products and services.
- Video prompts more social sharing: User's are more naturally likely to share videos than other mediums given they are shareworthy.
This is why we use the power of videography with our Digital Marketing services.