Customers are spending more time online due to the rise of mobile smart phones, social media and technology. Due to consumer behaviour, this dictates the requirement for businesses to have a online presence.
If you look at the Infographics below, it's staggering to see how mobile smartphones has attributed to this surge. Mobile smartphones are not a replacement for a desktop but allows customers to obtain information which weren't possible before. Consumer decisions are defined by these Micro-Moments due to having smartphones at their finger tips. See the different Micro-Moments below.
"Online presence is just as important as your physical store"
The question that comes to mind is, do businesses take the same amount of care for their physical store as well as their online presence?
For example. Have you ever come across a beautiful shop front but then find their website ugly and messy? For first time customers who never visited your store before, this can be very off putting. You'll be losing a high percentage of first time buyers who find your business online.
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Customers attention span is very short due to the vast amounts of information online. Not to mention the amount of competition online as well. You only have a moment to capture their attention. Therefore, you need an attractive landing page with the right information for your products and services that the customer is looking for. The internal navigation needs to be user friendly and fast to create a positive user experience.
Here is what you need to consider:
A custom website with a unique look
Branding is important for any businesses. Your website needs to be consistent with your logo, colours and marketing materials. This creates instant recognition with your customers. So it's worth setting a foundation to build credibility on your brand. Keep the same branding consistency with your physical store and website. Therefore a custom website helps align your vision with your branding.
With more and more customers using mobile devices, a customised website will also ensure it is mobile friendly. This is a major requirement not to be missed.
User Experience and Customer Service
Good design and organisation is important for a shop front. Same principle apples for a website. Customers wants to be able to walk into your store and find the product and services they want, easily. Products and services needs to be labelled and have the right information or description. With a custom website, you have the same level control on design, just like your shop front. Create a pleasing design that is easy to navigate and informational, just like your shop front.
Customer service is a major factor in the success of your business. This is what will set you apart from your competitors that are all offering similar products and services. Customers are more likely to shop again at your shop front or website if they receive excellent customer service. So online communication is a vital part of customer service. So respond to your emails, social media comments, reviews in a timely manner.
Location – Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) or Social Media Marketing
With a shop front, having it strategically located will gain you more business opportunities. For example, a restaurant near a movie cinema or a car repair shop next to an auto supply shop. They are located near a high traffic area therefore, opens themselves to more opportunities.
With a website, the same principle applies. You may have a nice beautiful website but customers need to find it online. Ranking on the top 3 pages give you more opportunities. If you want to be found online and give yourself more business opportunities, you have to implement a SEO, SEM (pay per click) or a Social Media Marketing plan. SEO, SEM and Social Media Marketing are known to be far more effective than conventional advertising such as TV, radio and newspaper.
Use the power of imagery and photography. As mentioned, its becoming more and more crowded online. Photography creates instant attention, deliver messages without words, connects with emotions and enforces your brand. A beautifully composed product or service will draw customers attention to experience and share. We provide photography services to capture your customers and enforce your branding.
This is why it's very important to treat your website like a shop front as we approach the digital age. By treating your online presence poorly, this puts yourself in a disadvantage against your competitors.