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Why a Video Marketing Strategy Will Skyrocket Your Business

Why a Video Marketing Strategy Will Skyrocket Your Business
Content is all the rage among digital marketers. We know that from the fact that we've seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures . However, to truly understand what works and what doesn't in the content world, you have to look at where the money is going. Last year, content creation saw the biggest increase in budgets. ...
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80 Hits

How Dashboards Help You Visualise Better

How Dashboards Help You Visualise Better
The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what would they want in return, was also paramount. In the world before modern communication, information was scarce and valuable. Data points were few and far between. Insights were reduced to the most...
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626 Hits

Why You Should Use Social Media for Your Business

Why You Should Use Social Media for Your Business
It's still not safe to say that we are, as a species, completely taken by social media, but we're surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want to find customers online could do much worse than use social media to reach forty percent of humanity. Of course, there's much more to using social media for business purposes than just...
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675 Hits

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