Information Technology Blog

If there's one piece of advice for budding photographs you'll keep coming across over and over again, it has to be the one about how lenses matter more than camera bodies. The logic is simple — no matter how good the camera's sensor is, it's the lens that gets the light to that sensor.You can also look at it in a different way. Lenses hold their value significantly longer than camera bodies. They're usually not surpassed technologically for long stretches of time, while new camera models pop up ...

Content is all the rage among digital marketers. We know that from the fact that we've seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures.However, to truly understand what works and what doesn't in the content world, you have to look at where the money is going. Last year, content creation saw the biggest increase in budgets. Th...

The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what would they want in return, was also paramount.In the world before modern communication, information was scarce and valuable. Data points were few and far between. Insights were reduced to the most ...

It's still not safe to say that we are, as a species, completely taken by social media, but we're surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want to find customers online could do much worse than use social media to reach forty percent of humanity.Of course, there's much more to using social media for business purposes than just ...