How Instagram Changed the Way We Shop

How Instagram Changed the Way We Shop
Instagram started as a social network whose focus was on visual story-telling — sharing photos in short. This proved to be a good strategy for the social network because it was able to quickly catch the attention of regular users and businesses alike. Soon enough, the features Instagram started implementing started influencing its audience — mostly Millennials — in some very specific ways. If LinkedIn changed the way we search and are being sought after — for a job, and if Facebook changed the w...
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42 Hits

Social Media Marketing and Management - Why Your Business Should Use It

Social Media Marketing and Management - Why Your Business Should Use It
It's still not safe to say that we are, as a species, completely taken by social media, but we're surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want to find customers online could do much worse than use social media to reach forty percent of humanity. Of course, there's much more to using social media for business purposes than just...
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  1098 Hits
1098 Hits

Business Dashboards - How It Helps You Visualise Better

Business Dashboards - How It Helps You Visualise Better
The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what would they want in return, was also paramount. In the world before modern communication, information was scarce and valuable. Data points were few and far between. Insights were reduced to the most...
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  1071 Hits
1071 Hits

Why a Video Marketing Strategy Will Skyrocket Your Business

Why a Video Marketing Strategy Will Skyrocket Your Business
Content is all the rage among digital marketers. We know that from the fact that we've seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures. However, to truly understand what works and what doesn't in the content world, you have to look at where the money is going. Last year, content creation saw the biggest increase in budgets. T...
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  464 Hits
464 Hits

Prime Lens vs Zoom Lens - Which One Is Better?

Prime Lens vs Zoom Lens - Which One Is Better?
If there's one piece of advice for budding photographs you'll keep coming across over and over again, it has to be the one about how lenses matter more than camera bodies. The logic is simple — no matter how good the camera's sensor is, it's the lens that gets the light to that sensor. You can also look at it in a different way. Lenses hold their value significantly longer than camera bodies. They're usually not surpassed technologically for long stretches of time, while new camera models pop up...
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219 Hits

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