LINE IT Blog

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Why a Video Marketing Strategy Will Skyrocket Your Business

Why a Video Marketing Strategy Will Skyrocket Your Business
Content is all the rage among digital marketers. We know that from the fact that we've seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures . However, to truly understand what works and what doesn't in the content world, you have to look at where the money is going. Last year, content creation saw the biggest increase in budgets. ...
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13 Hits

SEO vs PPC: Which Option Is the Best for Your Business?

SEO vs PPC: Which Option Is the Best for Your Business?
Terms SEO (Search Engine Optimisation) PPC (Paid Per Click) Among the many tools and techniques digital marketers and advertisers have on their toolbelts, search engine optimization and pay-per-click advertising are two that get a lot of use. Paid search and organic search are in a group of select few digital marketing techniques that amount for a quarter of the average marketing budget's expenses, surveys show . As far as digital marketing techniques and tools go, SEO and PPC are among the most...
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68 Hits

What Is Digital Transformation and What It Means for Your Business?

What Is Digital Transformation and What It Means for Your Business?
Digital transformation isn't easy. No business transformation is, but it seems that going digital is even more difficult. Some surveys indicate that digital transformations have significantly lower success rates than regular business transformations. And at 12%, regular business transformation success rates should be easier to beat. But still, digital transformation seems to be a popular topic, and businesses seem to be resolute to see it through. After all, who would say no to better profits, w...
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  543 Hits
543 Hits

How Dashboards Help You Visualise Better

How Dashboards Help You Visualise Better
The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what would they want in return, was also paramount. In the world before modern communication, information was scarce and valuable. Data points were few and far between. Insights were reduced to the most...
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  568 Hits
568 Hits

Why You Should Use Social Media for Your Business

Why You Should Use Social Media for Your Business
It's still not safe to say that we are, as a species, completely taken by social media, but we're surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want to find customers online could do much worse than use social media to reach forty percent of humanity. Of course, there's much more to using social media for business purposes than just...
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  626 Hits
626 Hits

The Basic Fundamentals of Photography

The Basic Fundamentals of Photography
A camera is a tool.  Photographers are the ones that take the photos.   We've all taken photos when we've spotted a great scene and yet the pictures themselves are terrible. How can we avoid this? How can we improve our basic photography skills? We want to focus on the fundamentals of photography because there is a belief that by having the best equipment, you have the best photographs.  Its so easy to get addicted to buying the newest camera, lenses, tripods, lighting etc.  ...
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  775 Hits
775 Hits

Website Template vs Website Builder vs Custom Built Websites

Website Template vs Website Builder vs Custom Built Websites
As a website designer in Perth, we often get questions about website templates, website builders and custom built websites. Having a online presence is a vital in this digital landscape.  A website is the gateway and a portal to your business. Depending on your requirements, a website template, website builder and a customer website each has its own advantages and disadvantages.   Business owners or freelance web developers are always looking for ways to reduce their expenses. Thu...
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  1280 Hits
1280 Hits

Benefits of a professional email address

Benefits-of-a-professional-email-address
So you've started a new business or have an existing business.  You require a email address. Many business owners want to keep their expenses low by opting for free email services such as hotmail.com, gmail.com or their Internet Service Provider email service. They'll either select for their name, This email address is being protected from spambots. You need JavaScript enabled to view it. or their business name,  This email address is being protected from spambots. You need JavaScript enabled to view it.. So why should you bother with a professional email address? Here are the reasons why: It increases you...
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1158 Hits

Why you should treat your website like a shop front

Why-you-should-treat-your-website-like-a-shop-front---Cover
Customers are spending more time online due to the rise of mobile smart phones, social media and technology.  Due to consumer behaviour, this dictates the requirement for businesses to have a online presence.   If you look at the infographics below, it's staggering to see how mobile smartphones has attributed to this surge.  Mobile smartphones are not a replacement for a desktop but allows customers to obtain information which weren't possible before.  Consumer decisions...
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  1333 Hits
1333 Hits

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