Staying Safe Using Public Wi-Fi

Staying Safe Using Public Wi-Fi
As more and more aspects of our lives happen in the digital part of an ever-connected world, it becomes increasingly harder to say "no" to being online. In fact, the inability to connect could leave some of us with a sense of unease. So much so that we now use terms such as FOBO , an acronym for fear of being offline. But every internet user — that's over half of the world's population — should be aware the internet isn't exactly safe. Staying on top of cybercrime trends is something we should a...
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23 Hits

Why a Video Marketing Strategy Will Skyrocket Your Business

Why a Video Marketing Strategy Will Skyrocket Your Business
Content is all the rage among digital marketers. We know that from the fact that we've seen a 78% increase in content marketing budgets since last year. We can also see it from the fact that more than a half of business-to-consumer marketers, some 57% of them, planned to increase their content expenditures . However, to truly understand what works and what doesn't in the content world, you have to look at where the money is going. Last year, content creation saw the biggest increase in budgets. ...
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80 Hits

SEO vs PPC: Which Option Is the Best for Your Business?

SEO vs PPC: Which Option Is the Best for Your Business?
Terms SEO (Search Engine Optimisation) PPC (Paid Per Click) Among the many tools and techniques digital marketers and advertisers have on their toolbelts, search engine optimization and pay-per-click advertising are two that get a lot of use. Paid search and organic search are in a group of select few digital marketing techniques that amount for a quarter of the average marketing budget's expenses, surveys show . As far as digital marketing techniques and tools go, SEO and PPC are among the most...
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141 Hits

What Is Digital Transformation and What It Means for Your Business?

What Is Digital Transformation and What It Means for Your Business?
Digital transformation isn't easy. No business transformation is, but it seems that going digital is even more difficult. Some surveys indicate that digital transformations have significantly lower success rates than regular business transformations. And at 12%, regular business transformation success rates should be easier to beat. But still, digital transformation seems to be a popular topic, and businesses seem to be resolute to see it through. After all, who would say no to better profits, w...
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612 Hits

How Dashboards Help You Visualise Better

How Dashboards Help You Visualise Better
The world of business always had a healthy appreciation of true and timely information. Maps that charted trade routes containing valuable and sought-after information, and helped people visualise information long before GPS tools. Information about the goods someone would like to trade, and what would they want in return, was also paramount. In the world before modern communication, information was scarce and valuable. Data points were few and far between. Insights were reduced to the most...
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627 Hits

Why You Should Use Social Media for Your Business

Why You Should Use Social Media for Your Business
It's still not safe to say that we are, as a species, completely taken by social media, but we're surely getting there. Data for 2018 shows that slightly more than half of all living humans use the internet. And more than three out of four internet users are active social media users. Any business that would want to find customers online could do much worse than use social media to reach forty percent of humanity. Of course, there's much more to using social media for business purposes than just...
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676 Hits

Cyber Security Guide for Small Businesses

Cyber Security Guide for Small Businesses
As a business owner, cybersecurity is a thing that should worry you. The fact that you own a small business doesn't help because, believe it or not, small businesses are routinely under attack. Data from the United States show that more than two out of five cyber attacks target small businesses. In 2017, more than five hundred thousand Australian small and medium businesses were affected by cybercrime . If your business employs between 100 and 500 people, the average cyber attack will set you ba...
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774 Hits

Cloud Computing- Benefits and Disadvantages

Cloud Computing- Benefits and Disadvantages
Cloud computing is one of the technological blessings that can help you to get a competitive advantage and become more agile in the world of business.  What Is Cloud Computing? Cloud computing is not a mere fad but is more becoming a necessity in the business world. It took many years to shift from the traditional software models to internet-based models and it is here to stay. What exactly is cloud computing? Well, it is 'kind of' outsourcing your data and applications. Once the data or ap...
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9974 Hits

The Basic Fundamentals of Photography

The Basic Fundamentals of Photography
A camera is a tool.  Photographers are the ones that take the photos.   We've all taken photos when we've spotted a great scene and yet the pictures themselves are terrible. How can we avoid this? How can we improve our basic photography skills? We want to focus on the fundamentals of photography because there is a belief that by having the best equipment, you have the best photographs.  Its so easy to get addicted to buying the newest camera, lenses, tripods, lighting etc.  ...
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834 Hits

Choosing The Right Webhost For The Best User Experience and SEO

Choosing The Right Webhost For The Best User Experience and SEO
 A website is very important for any businesses because your customers will often visit your website to research your product or service offerings. Therefore, you want to make a good impression with your website with it's the attractive design, relevant information and seamless user experience. As a business owner, we're very conscious with our website and we perform a myriad of things, for instance, we continue our best endeavours to make sure we keep optimising our website. Like: Providin...
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707 Hits

Why You Should Only Hire Experienced and Certified IT Consultants for IT Services

Why You Should Only Hire Experienced and Certified IT Consultants for IT Services
Whether you are using your computer or device, can be for personal use or for business purpose, disturbance in its functionality can cost you time and money if you do not know how to resolve it in a short period of time. Especially for a businesses where time is money.  Your computer or business system can lose its functionality at any point of time without even any warning and that is when you will need the service of an experienced professional IT Consultant. In today's modern computers, ...
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  939 Hits
939 Hits

Website Template vs Website Builder vs Custom Built Websites

Website Template vs Website Builder vs Custom Built Websites
As a website designer in Perth, we often get questions about website templates, website builders and custom built websites. Having a online presence is a vital in this digital landscape.  A website is the gateway and a portal to your business. Depending on your requirements, a website template, website builder and a customer website each has its own advantages and disadvantages.   Business owners or freelance web developers are always looking for ways to reduce their expenses. Thu...
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  1339 Hits
1339 Hits

Benefits of a professional email address

Benefits-of-a-professional-email-address
So you've started a new business or have an existing business.  You require a email address. Many business owners want to keep their expenses low by opting for free email services such as hotmail.com, gmail.com or their Internet Service Provider email service. They'll either select for their name, This email address is being protected from spambots. You need JavaScript enabled to view it. or their business name,  This email address is being protected from spambots. You need JavaScript enabled to view it.. So why should you bother with a professional email address? Here are the reasons why: It increases you...
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  1216 Hits
1216 Hits

Why you should treat your website like a shop front

Why-you-should-treat-your-website-like-a-shop-front---Cover
Customers are spending more time online due to the rise of mobile smart phones, social media and technology.  Due to consumer behaviour, this dictates the requirement for businesses to have a online presence.   If you look at the infographics below, it's staggering to see how mobile smartphones has attributed to this surge.  Mobile smartphones are not a replacement for a desktop but allows customers to obtain information which weren't possible before.  Consumer decisions...
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  1394 Hits
1394 Hits

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